Tuesday, December 13, 2011

Google Packages -Part7


Please Note: We are here to give you the basic concept of the work. We can
only provide you guidelines. It is totally up to an individual as to how he /she
implement this concept as per their skill set and knowledge.
Pay Per Click Advertising
Now how can we advertise our website or program? To advertise our program
we would require to signup at Google Adwords account. (Or some other ppc
advertising program like Microsoft Adcentre or Goclick, but right now we will discuss
only google)
Sidebar: If you want to use some other ppc advertising program then you can
also consider Microsoft Live Search http://advertisina.msn!com/home/home) and
Goclick (hiip://www.,aoclick.com) which are similar search engines as google. To
learning more about Microsoft ad. centre, visit this link:
http://advertising.msn.com/microsoft-adcenter/facts
1. Pay Per Click Advertising Using Google Adwords
We will talk about Google Adwords in this section. Remember we talked about
sponsored links in previous sections. This is where we will learn more about it. Google
provides advertising space to the publishers who would like to advertise their program
or services. There are millions of people who come up to search for the things they
require. When they make a search, they see the relevant information. So if we are
advertising a loan program, people who would be looking for a loan would make a
search. Now, if they happen to see our link, they would click on it and if this is what
they require, believe me they will fill in his information. This is when we make money.
Now let's sign up for Google Adwords account.
How to Signup for Google AdWords and setup your AdWords campaigns
Before you get started with Google AdWords spend a little time on their site
getting to know their system.
Visit: adwords.goo lg e.com
Take the "Quick Tour"
htlps://adwords.google.com/select/tour/l.html
Then, read the "Program details and FAQ"
htlps://adwords.google.com/select/faq/index.html
Next, read Google's step by step guide on how to setup your Google AdWords
Campaigns. Take a few minutes and read the guide now.
http://adwords.google.com/select/faq/index.html
Once you have browsed the Google AdWords website, and read the FAQ and
the setup guide, Click on the "Sign up Now" button on adwords.goole.com
Then it will ask you: Choose the solution that is right for you:
Click on Starter Edition as you are new to the internet advertising and then click
Continue.
There are few steps to complete: 1.
1. Location and Language:
Location Targeting: Your ad will appear to customers located in or searching for results
in, the country or territory you select. If AdWords offers region and city targeting for
your area, you may target a region or city instead of the entire country. Your ad will
then appear only to customers searching for results in (or located in) the location you
choose.
Language Targeting: Your ad will appear only to users who speak the language you
specify and who have set it as the main language of his/her Web browser. If you set
Spanish as your target language, your ad will appear only to those who browse the Web
in Spanish. If you set Spanish as your target language and Japan as your target country,
your ad will appear only to Spanish speakers in Japan.
Please note: Google will not translate your ad for you. Your ad text will appear as you
have written it.
You can change your settings at any time by clicking the Edit settings link next to your
location or language settings on your My Ad Campaign page.
2. Write Your Ad:
Enter your affiliate link which you have got from CJ as explained above. Your affiliate
link will be something as shown below:
http.www.dpbolvx.nedclick-1969272-10424056
You have to enter this URL there without http://www.it's already there.
http://wwwdpbolvwnedclick-1969272-10424056
Enter a headline: Enter the headline for your ad. It should be very attractive and try to
include the keywords you want to use for this ad.
Enter Line 1: (description of your ad)
Enter Line 2: (description of your ad)
Edit the URL in the display URL by clicking on the edit button.
e.g. the default display URL will be hap://wwwdpbolvwnedclick-1969272-10424056
and if you want to show display URL of your advertiser e.g. http://www.monster.com/
(or something else) then just click on edit link and write http://www.monster.com/.
When your ad will be displayed on Google, it will show the URL as
http://www.monster.com/ but the destination URL will be
hup.llwww.dpbolvw.nedclick-1969272-10424056
Note: Please read The five keys to powerful ads I Editorial Guidelines for more tips on
this.

3. Choose Keywords:
Good keywords are critical for the success of your ad. By choosing the right
keywords, you are also choosing the right audience for your ad. This means that you
connect with the most potential customers, earn more sales and get the best return for
your advertising investment.
You choose keywords for your ad when you first create your AdWords Starter
Edition account. You can also add new keywords or edit and remove existing ones after
your account has been set up. Here are some tips for choosing the right keywords:
• Match your keywords to your ad text. Your keywords should be closely
related to the product or service that you are advertising. Your ad will
then get more clicks from people who are interested in what you have to
offer.
Many new advertisers enter dozens of keywords unrelated to their ad.
They pick the names of popular TV shows or general topics like "sports",
thinking that this will put their ad in front of more people. The result?
Most people who see the ad are looking for other topics. The advertiser
wastes money on clicks from people who were not potential customers to
start with.
You will save money by having a few highly relevant keywords rather
than many unrelated ones. Match your keywords to your ad content and
you will reach an audience that wants what you are selling.
• Be specific. If you are selling roses, use specific keywords like red roses
instead of general keywords like flowers. Someone searching for flowers
could be looking for any kind of flower and for many different reasons.
Keywords like red roses or long-stemmed roses will get you better results.
• Keep it under 20. You will get the best results with a few well-chosen
keywords. We suggest that you keep your Starter Edition keyword list to
20 keywords or less. That should be enough to attract the audience that
you need while letting you focus on the keywords that match your ad best.
• Experiment. After your ads have run for a few days, check your account
to see which keywords are getting you the most clicks for the lowest
prices. Refine keywords that work. Weed out keywords that do not work.
If red roses is working well, try adding fresh red roses and other
variations. If your budget is not being spent, try new keywords.
Very popular keywords can be very expensive because many people want
to advertise on them. You may find that some keywords are too expensive
for your budget or that others give you better return on your investment.
• Use the keyword tool. If you are unsure of what keywords to choose when
signing up, enter a term related to your ad in the box titled Want more? on
the signup wizard. The AdWords system will then show you possible
keywords related to the one that you entered. Carefully select the ones
that best match your ad and then, click Add to move them to your
keyword list.
Note: You do not need to add location names to all keywords. It can
sometimes be useful to choose keywords like London real estate, but most
keywords work well without location names. AdWords automatically
targets your ads to the region that you select.
Once you have created your account, you can add or remove keywords by
logging in to your account. At the top of the Statistics section of the My
Ad Campaign page, click on the Add more keywords link. On the next
page, you can again add keywords in the box provided and use the Want
more? box to find related keywords. When you have finished, click Save
Changes.
To delete any keyword, find the keyword in the Statistics section of the
My Ad Campaign page. Click on the Delete link found in the same row as
the keyword.
Please refer Google AdWords e-book "GoogleSecrets" in CD for more information on
this topic as your conversion and ad performance largely depend on this.
4. Choose your currency:
You can choose Indian Rupees from this.
5. Set your budget:
If you want to test the waters for a few days you could set it to 1000 per month.
Once that campaign has reached 1000 in the clicks those Ads will no longer be shown
that month.
You can set different daily budgets for each of your campaigns and you can
change them any time. Once you find a winner you'll want to raise your monthly
budget to maximize your clicks.
6. Future Contact:
Just click the check box on the left hand of Yes. Bring on the newsletters,
surveys and performance tips and click on Continue.
It will take you to the different web page for final step to Set Up Account.
Click on I do not use these other services.
And it will ask you for the email address and password to enter.
Then type the characters as shown in the picture in the text box and click on Create
Account button.
You will get the message:
We will send an email to the address listed above, asking you to verify your
account and submit your billing information. Once you complete these steps, your ad
will begin showing. After verification, you can sign in to AdWords using this email
address as well as the password you specified earlier. Your ad will not run until you
verify your account and provide billing information.
Look for the email from Google AdWords in your mailbox. Once you receive
the email, click on the link given in the email and log into Google AdWords. Next,
submit your billing information-your credit card info. After submitting the credit card
information for billing, Ads will immediately start running on Google.
Track your campaigns
You will want to keep track of your campaigns and make sure that you are
making money and not losing it. Simply log in to your Affiliate Program and visit the
Statistics/Reporting section. See how much commission you earned that day (or for any
day or date range). Then, log in to Google AdWords and see how much that
corresponding Campaign cost you the same day. Subtract your costs from your
commissions. The result is your profit.
Now Let's Recap, In this section you learnt:
1. How to signup for google adwords account. 2. How to set-up your campaign.
3. How to write your ads.
4. How to choose your keywords.
If you are comfortable with following things, you can move further.
Advice: If you want to learn the advance techniques of adwords and want to master the
google adwords then read the "GoogleSecrets" e-book, which is provided with this
package free of cost.

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